In the capital of France, the Seine embankment has once again been transformed for resort recreation as part of the Paris Plages project. To create the atmosphere of a beach resort, city authorities allocate 2 million euros annually. Such expenses are entirely justified, since last summer about 4 million residents and guests of the French capital rested on the artificial beaches of Paris. In addition, referring to the publication "Le Figaro", the mayor's office is not trying to replenish the city treasury at the expense of the project.
Along the Seine embankment stretched strips of so-called "Parisian" beaches, which creates the atmosphere of a seaside resort. The current project has already become the 15th and the organizers expect that the attendance of the mini-resort along the Seine will exceed the figures of previous years.
The city administration reported that it is strictly forbidden to advertise or sell any goods on the created beaches, since Paris Beaches has no commercial implications. As an exception, it is allowed to sell ice cream, soft drinks and light snacks, thereby creating comfortable conditions for vacationers. Also, city officials stated that the project is not aimed at tourists, of whom there are already enough at different times of the year. Parisian beaches are primarily created for local residents who, for one reason or another, cannot go to one of the resorts Southern France or abroad.
At the same time, it is difficult for officials to allocate such funds for the organization of the project. This year, the city hall managed to find sponsors. For example, the Disney company will hold a series of open-air film screenings, and the Fnac chain of stores will finance three dozen concerts that will be held at the Fnac Live festival.
