Africa has been steadily growing in popularity in recent years. According to recent data released by Euromonitor International, overseas arrivals to Africa have grown by 6,5% this year, with more than 18,6 million tourists heading to the continent. Going back five years, that number was around 16,4 million.
South Africa, Kenya, Nigeria, Mozambique, Cameroon, Mauritius and Tanzania have been identified as Africa’s top tourism markets. These countries account for over 70% of international travel to sub-Saharan Africa.
Digital integration is one of the important factors helping Africa to establish itself on the global travel map. Increased interaction between hotels, airlines and car rental companies is another phenomenon that plays an important role on the continent. Significant platforms such as social media, search engines and online travel agents enable better interaction with each other, offering reliable travel options to their users.
Many countries are moving away from promoting Africa solely as a traditional safari destination, and are actively exploring other categories such as beach holidays and medical tourism, according to Kristy Towi, an analyst at Euromonitor Research Analyst.
The travel and tourism market continues to introduce products that suit different types of travelers, which is driving significant growth in tourists to major cities in Sub-Saharan Africa. In terms of Africa, Sub-Saharan Africa remains strong as a significant tourism segment in the hot continent. Euromonitor predicts more than 2022 million trips to Africa by 25, adding that continued growth will be largely driven by growing interest from international visitors.
