Tourism Australia has launched a new youth campaign as part of Australia's Working Holiday Maker program, targeting young people who want to combine travel with temporary work.
The campaign aims to demonstrate how working holidays in Australia can help young people make a difference and equip them with the experience, confidence and skills needed to develop successful careers at home after earning money and travelling Down Under.
Australia Inc. is positioning Australia as the world’s most desirable work holiday destination, offering exciting work opportunities around the world. According to Tourism Managing Director John O’Sullivan, the new campaign aims to reflect the recent downward trend in the overall number of working holidaymakers coming to Australia. Working holidaymakers are vital to Australia’s tourism industry, which has been in demand for many years. However, those numbers have fallen slightly in recent years, so the campaign aims to reverse that trend.
Australia Inc. will target a new generation of young travellers and show them that working holidays in Australia not only offer incredible fun and life changing experiences, but also an environment and opportunity to improve their skills and employability upon returning home.
