One of the representatives of the Dove company decided to order a study to find out what is most important for the fair sex after a vacation or holiday. The survey involved 2000 women from northwest Europe aged 18 to 55. More than 50% of the participants said that a good tan was in first place.
According to respondents, the results of sunbathing increase confidence, improve well-being and you can boast without words about a great time, considering the darkening of the skin. 20% of respondents reported that they tolerate uncomfortable positions to achieve a better effect, and 10% spend 5 hours to achieve results.
The most important parts for tanning, according to girls, are legs, arms and face. A third of respondents admitted that they resort to self-tanning before the trip. However, for the second summer season in a row, there will be strict restrictions, so self-tanning is becoming a forced step.
Around 36% of respondents said that despite the coronavirus realities, they will seek out accessible alternatives for an even tan.
