WhatsApp has decided to waive the $0,99 annual subscription fee for its users.
"This procedure is not realistically feasible in most countries; people need to be confident that they will not lose contact with the outside world," commented the company's CEO, Jan Koum.
In some countries, WhatsApp users lack tools such as debit and credit cards to pay for the messenger's services.
The company plans to offset lost revenue by expanding its interactions with users. According to Koum, the company has already begun testing a number of business models that meet today's needs. It is analyzing the data to develop a WhatsApp app for American Airlines and Bank of America to improve the efficiency of these companies' messaging services.
As a reminder, WhatsApp is a mobile app that allows users to exchange messages with subscribers of any mobile operator. Currently, the messenger service has over 900 million subscribers worldwide.
