Travel preferences in Europe and Turkey are rapidly shifting, with more and more travelers abandoning traditional itineraries in favor of less obvious destinations. According to research by Mabrian and Data Appeal, presented by the European Travel Commission, tourists from the US, Asia, and Australia are increasingly seeking new experiences away from the crowds.
Despite the enduring popularity of countries like Italy, Spain, France, and Greece, the main growth in demand is shifting to alternative regions. New favorites include northern and coastal areas, as well as less popular historical regions where you can escape the crowds and experience a more authentic local experience.
In Turkey, a similar shift is evident in the growing interest in the Marmara region and the country's interior. Instead of overcrowded resorts, tourists are increasingly choosing destinations with cultural depth and natural landscapes, including Central Anatolia.
At the same time, travel seasons are changing: travelers are looking to plan their vacations outside of peak months, favoring spring and fall. This helps reduce congestion in popular destinations and makes travel more comfortable.
Experts emphasize that modern tourists seek unique experiences—whether a secluded getaway, culinary discoveries, or individually planned itineraries. As a result, the region's tourism landscape is becoming more diverse, and traditional centers of attraction are gradually giving way to new destinations.
