A new tourist campaign, "Improve Your Stay," has been launched in Málaga, Spain. It aims to promote cultural awareness and harmonious coexistence between travelers and locals. The initiative is a response to growing concerns among city residents about the impact of mass tourism.
The city council has prepared a list of 10 key rules, grouped into four main categories, which are now posted on city billboards, buses, and actively promoted on social media.
The first section is "Cleanliness." Tourists are urged to dispose of trash only in designated areas and to respect city gardens, historical monuments, and street furniture. The second section is "Don't Be Noticeable." City authorities ask tourists to refrain from playing loud music and shouting, and to respect local residents' rest hours, especially at night.
The third rule concerns personal appearance: "Dress fully." Wearing swimsuits outside of beaches and pools is now prohibited—such outings are considered a public nuisance. The final section is dedicated to responsible use of transportation. Riding scooters and bicycles in pedestrian areas is now prohibited.
According to city officials, the campaign's goal isn't punitive, but rather to foster a culture of respect. The city strives to maintain a comfortable atmosphere for both visitors and residents, reminding them that a civilized vacation isn't just about the experience, but also about respect for the place that hosts you.
