British soloist and winner of four Grammy awards Sam Smith starred in a black and white advertising campaign for Balenciaga's men's fall-winter 4/2015 collection.
The 23-year-old singer recently posted the first photos taken by photographer Josh Olins for the advertising campaign on his Instagram page. I have been a devoted fan of the brand for some time now. “In addition to his immense talent, Sam Smith exudes a delicate elegance and subtle sensuality,” said the creative boss of the fashion house, Alexander Wang. “So this is a dream come true, and I hope that this is the beginning of a beautiful long relationship with Alexander and his fashion house.” “I am so happy that I can finally present to you the result of my first collaboration with Balenciaga,” Sam Smith admitted. “This guy is both sensitive and strong — these are the two opposite signs inherent in the Balenciaga man.” The release of the single “Omen” will take place on August 28 on the iTunes service.
